Real World PPC Campaign Examples

When deciding where to spend your money marketing a website it’s often useful to get an idea what you’ll get back. We’ve put together a few real world examples of clients so you can see what sort of return they got from their ad campaigns in the first few months of running them with us.

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Case Study 1 – New Campaign

Ecommerce Store – Bag Retailer

An ecommerce stores success is measured purely on the number and value of the sales the website makes. We concentrate on achieving lower cost per orders for our ecommerce store clients which drives up the profitability of your website month on month.

Below is an example of a new ecommerce campaign we setup and what their spend and return was over the first 3 months of the campaign.
 

Month 1

Total Spend £1525
Orders received 45
Revenue generated from sales £2542
Cost per order delivered £33.91

What we did:
The first month was setup to determine what works and whats wasting money. We still returned over 40 new customers and over £2500 in sales revenue!

Month 2

Total Spend £1331
Orders received 72
Revenue generated from sales £4628
Cost per order delivered £18.49

What we did: 
In the second month we reduced the spend slightly by removing underperforming parts of the ad campaign. This helped to drive the traffic to areas that converted better and increased sales by 32%!

Month 3

Total Spend £1131
Orders received 93
Revenue generated from sales £6792
Cost per order delivered £12.16

What we did: 
In the third month we knew exactly what was working and reduced the cost of getting an order to the customers target of £13! We also increased sales and revenue by driving more targeted and profitable traffic to the website.

 

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Case Study 2 – Existing Campaign

Ecommerce Store – Chicken Coops

For customers with existing campaigns that are not performing well we have a distinct advantage when it comes to optimisation. We’ll be able to see how your campaign has performed historically and very quickly identify areas of poor performance to make immediate cost savings and improvements.

The campaign below had been running for 9 months when we took it over and the client wanted to reduce the CPA (cost per acquisition) of the orders they gained from the campaign.

 

Month before we took over

Total Spend £1200
Orders received 45
Revenue generated from sales £5805
Cost per order delivered £26.68

What we did:
This month was a typical month with the campaign being run by the customer themselves. Their target was to get the cost of each order down to £15.00 which was currently running at over £25 each month.

Month 1 – Samson taking over account

Total Spend £1556
Orders received 85
Revenue generated from sales £10,965
Cost per order delivered £18.31

What we did: 
In our first month in charge of the campaign we reduced the customers cost per order dramatically to within just £3 of their target. We spent a little more on the campaign but also nearly doubled the amount of orders taken. This was achieved by identifying wasted spend and allocating campaign budget to areas that were performing well.

Month 2

Total Spend £1950
Orders received 117
Revenue generated from sales £15,093
Cost per order delivered £16.66

What we did: 
In our second month we reduced the cost per order further while increasing the overall campaign spend and number of orders taken. Once the target cost per acquisition of an order is achieved we look to maintain that figure while expanding the campaign out further to get more orders.

 

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Case Study 3 – Existing Campaign

Accountancy Firm – Nationwide

Customers that provide a service are looking for lead generation from their campaigns either on a localised basis to their offices or nationwide. We track conversions by email enquiries the sites receive and can also track phone calls generated from the campaigns.

The campaign below had been running for many years and had been run by the client themselves and also at times by another PPC management company. Our goal was to increase leads and enquiries for the campaign while maintaining the overall spend of the campaign for the client.

 

Month before we took over

Total spend £3683
Leads/enquiries received 27
Revenue generated from sales UNKNOWN
Cost per lead/enquiry £136.41

What we did:
This month was fairly typical in respect of number of leads generated which varied from around 15 – 30 per month. The spend was higher than average and had been increasing gradually over the last quarter which was a concern as leads were not.

Month 1 – Samson taking over account

Total spend £3614
Leads/enquiries received 52
Revenue generated from sales UNKNOWN
Cost per lead/enquiry £69.50

What we did: 
We maintained the clients spend although higher than anticipated but generated a 92% increase in the number of leads the campaign generated for them. The reduction in costs for each lead they received was dramatically reduced.

Month 2

Total Spend £4494
Leads/enquiries received 60
Revenue generated from sales UNKNOWN
Cost per lead/enquiry £74.91

What we did: 
The second month we experimented with a higher budget to attempt to gain more leads which was a success although the overall cost of each lead increased. The goal of the campaign is lead generation and it will continue to be maintained and improved upon.

 

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Case Study 4 – New Campaign

Plumbing Company – Local 20 Mile Radius

Customers that are in service industries or manual tradesmen looking for local leads and enquiries can benefit greatly for targeted Adwords campaigns. The goal is to target very specific keywords and deliver enough traffic to the website per day/week to generate new calls.

This customer wanted to generate new enquiries for plumbing and boiler work within a close proximity to their office. Their target was to get 2-3 new enquiries per day to keep a small team of 3 busy on top of recommendation work and existing client work.

Month 1

Total spend £245
Enquiries per week 4
Revenue generated from sales UNKNOWN
Visitors to site per month 203

What we did:
The first month we concentrated on finding out what keywords would deliver the most traffic to the website for the client and stay within their £500 monthly budget. We generated on average 4 enquiries per week for them to quote on which was a great starting point to build the campaign on.

Month 2

Total spend £440
Enquiries per week 7
Revenue generated from sales UNKNOWN
Visitors to site per month 369

What we did: 
We almost doubled the spend in month 2 and generated on average 7 enquiries per week. The client was happy with the level and quality so we were able to extend the budget with the aim of getting more enquiries through. This was on our recommendation to target slightly more expensive keywords.

Month 2

Total Spend £584
Enquiries per week 8
Revenue generated from sales UNKNOWN
Visitors to site per month 467

What we did: 
Month 3 we generated more visitors and got the enquiry levels up to 8 per week on average which the client was happy to maintain on an on-going basis. The campaign still maintains this level and is regularly turned off when too busy to save money.